Mission statement
![](https://ca1-itg.edcdn.com/masthead/_800x300_crop_center-center_none/Wrens-great-church-fron-the-south-east.jpg?v=1711639514)
The Institute's mission is...
- To promote excellence in tourist guiding as an essential component of the visitor experience
- To set, monitor and maintain high standards of professionalism in tourist guiding
- To accredit training programmes and award qualifications that are recognised as the highest standard in tourist guiding.